off the Press - Product Release News
Friday, 03/10/05 by Keith Benicek.
Unveils Easy Media Creator™ 7.5
at CeBIT International Trade Show 2005 at Hannover, Germany, Roxio®, a division of Sonic Solutions® unveiled
Easy Media Creator 7.5, a new version of one of the most widely used
creation and media burning applications.
Roxio began as a spin-off of Adaptec and the original application
was called Easy CD Creator, often supplied in a “lite “ version
with CD burners and on new Windows PC’s. Full versions were the
mainstay of all PC content and music creators. Even with many later
competitors, Easy CD Creator quickly became the “burning” application
most often found on PC’s.
According to NPD Group figures which track software retail point-of-sale
information, Roxio is number one at retail with almost 50% of the
market and more than double that of its closest competitor in the
Software Category in 2004.
Earlier this year Sonic Solutions completed it’s acquisition
of Roxio’s valuable creation assets, which include market
leading Toast Titanium and Jam for the Mac platform and a slew
apps for Windows such as the all new and rechristened Easy Media
Creator 7. With the combined product lines of Roxio and Sonic,
they have an
installed base of over 150 million users.
This newest version of Roxio's award-winning Easy Media Creator
digital media software combines technologies from both Roxio and
the most comprehensive suite of CD and DVD authoring and burning,
photo, video and music applications on the market. Available in
in April 2005, Easy Media Creator 7.5 offers exceptional value
to consumers who want to create, manage, share and preserve their
In addition to Roxio's PhotoSuite® 7 Platinum, VideoWave® 7
Professional, DVD Builder®, Disc Copier, and Creator Classic®,
Easy Media Creator 7.5 also includes some of Sonic’s award-winning
applications: Backup MyPC™ Deluxe 6 for comprehensive data protection
and disaster recovery, MyDVD® Slideshow for fast and efficient
creation of DVD slideshows from still photos, and CinePlayer™ 2
for high-quality playback of DVD-video content.
Media Creator 7.5 demonstrates the power and potential of the Sonic and
Roxio combination and illustrates Sonic Solutions’ unique
position in the market,” said Dave Habiger, senior vice president
and general manager of Roxio. “Easy Media Creator 7.5 is a must-have
suite for owners of digital media devices such as cameras, camcorders,
music players, and DVD burners, and is a compelling upgrade for our
large installed base of users.”
In response to strong consumer appetite for music downloads, internet
radio, and portable music players, Easy Media Creator introduces new
audio features such as an LP and Tape Assistant that streamlines the
conversion of analog recordings to digital, an Easy Audio Capture utility
that provides a quick and effective way to record audio such as internet
radio broadcasts, and an enhanced Sound Editor that now provides features
for the precise manipulation of audio files and the creation of mixes.
Other new features in Easy Media Creator 7.5 include
a Disc Image Loader that enables users to mount disc image files in a
virtual drive as
if they were discs in a physical drive; a DivX-to-DVD Creator that
it easy to convert DivX content to DVD for playback in the living room;
DVDInfo Pro for testing the performance of drives and media; support
for LightScribe Direct Disc Labeling Technology in Label Creator, the
suite’s disc and label artwork creation component and support
for Media Center PC PVR files.
Pricing and Availability
Roxio Easy Media Creator 7.5 will be widely available in early April
2005 throughout the United States, Canada and Europe. The suggested
retail price in the US is $99.95. Owners of previous versions of Roxio
products and competitive applications are eligible for a $30 mail-in
rebate. For more information on Roxio Easy Media Creator 7.5 and detailed
descriptions of each of the new components visit Roxio's