Being friendly to the Apple Macintosh market has also be a smart approach. D-Link makes the only Bluetooth adapter that Apple endorses and sells. Our Mac readers report that D-Link hardware and the installation instructions cater better to their needs, while other brands have little interest in supporting the Mac platform.

The big three companies in this market segment (Linksys, D-Link and Buffalo) are leaving the once well known brands of 3COM, AVAYA, Agere, Proxim and SMC in the "has been" category. All seem to be well behind in equivalent technology introductions.

Increasing its market share 35% in Q4 2002,
D-Link controls the second largest worldwide market share at 21%, according to a report published by analyst firm Synergy Research Group, Inc. D-Link outperformed more than nine major networking solutions providers in Q4 2002, and is within half of a percent of the current market share leader.

"D-Link is a global manufacturer with strong market share in the SOHO wireless networking arena, which is a fast growing segment," said Aaron Vance, Industry Analyst, Synergy Research Group. "The bulk of the market share foundation is from the D-Link North American market, however, strong unit shipments in Europe have really propelled the Company to a leadership position."

"With their awesome growth, D-Link should continue to be one of the top players in this highly competitive market," added Vance.

"As our D-Link business units around the world expand their retail push of wireless it is rapidly thrusting our market share forward," said Steven Joe, President of D-Link. "We are poised to lead the worldwide market share for wireless products, and in light of the recent Synergy report, we're closer to that goal every day."