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Avid Xpress
Pro will have integrated custom version of Sorenson Squeeze 3 Compression
Suite.
April 10th, 2003
SALT LAKE CITY,
UT - Sorenson Media(tm) announced today that Avid
Technology, Inc. (NASDAQ: AVID) will integrate a customized
version of Sorenson
Media's award-winning Sorenson Squeeze(tm) 3 Compression Suite encoding
software into the new Avid Xpress Pro nonlinear editing software.
The customized version
of Sorenson Squeeze 3 Compression Suite for Mac® OS X enables Avid
Xpress Pro editors to easily deliver encoded video for Apple® QuickTime®,
Macromedia® Flash(tm), and MPEG-4 (including Visual
Simple Profile and Visual Advanced Simple Profile). Additionally, the
Windows® version includes support for MPEG-1, MPEG-2, RealNetworks®
RealMedia(tm) 9, and Microsoft® Windows Media(tm) 7, 8, and 9 formats.
Through the Avid Xpress Pro interface, Avid video editors are able to send their video files directly to Sorenson Squeeze 3 Compression Suite without having to export intermediate files. As a result, editors can quickly compress and produce high-quality video into a wide variety of popular formats for streaming, progressive download, and portable media including DVD, VCD, and SVCD delivery.
The customized version
of Sorenson Squeeze 3 Compression Suite supports One-Pass and Two-Pass
Variable Bit Rate (VBR) encoding and offers advanced features that professional
multimedia producers demand. Intelligent presets automatically adjust
the bit rate, frame rate, filter controls, and many other settings without
requiring a video editor to master the intricacies of video encoding.
By editing the presets, video producers have complete access
to fully adjustable advanced settings. Video editors are also able to
save their own settings and batch process video files through the use
of Watch Folders.
Sorenson Squeeze 3
Compression Suite won Best of Show at Macworld 2003, named a 2003 Finalist
by Network Computing for Well-Connected Award, and nominated 2003 Best
Performing Video Application by the readers of Streaming Magazine. Furthermore,
in an evaluation article in the April 2003 issue of DV Magazine by video
compression methodology and codecs expert, Ben Waggoner, Sorenson Squeeze
3 for MPEG-4 was selected as the best encoder among competing MPEG-4 tools
including Apple, Envivio(tm), Dicas(tm), and
Discreet®.
"Every box of
Avid Xpress Pro software comes with a complete set of integrated tools
that make it easier for professionals to work on a range of projects,
including independent films, corporate videos, and multimedia content
for the Web," said Steve Chazin, senior manager of product marketing
for Avid. "By offering the Sorenson Squeeze 3 Compression Suite with
Avid Xpress Pro, professionals have immediate access to powerful software
that enables them to encode their video projects in the format that best
meets
their needs."
"We believe that
our collaboration with Avid will revolutionize the video production process.
Video encoding is a natural extension of the editing
process. This announcement marks the beginning of a significant improvement
in the workflow for video producers," said James L. Sorenson, Jr.,
CEO of Sorenson Media. "This joint, integrated solution gives users
the flexibility
to edit, compress, and deliver their video in all popular formats, sizes,
and bit rates from one location."
Pricing and
Availability
Avid will bundle the customized Sorenson Squeeze 3 Compression Suite in
the
upcoming version of Avid Xpress Pro software currently planned for shipment
in Q2 2003. Pricing for the Avid Xpress Pro software is $1,695 USMSRP,
with Windows XP and Macintosh OS X versions included in one box.
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